CADILLAC ESCALADE IQ
GLOBAL VEHICLE REVEAL
The Story
CLIENT
Cadillac
SCOPE
Design
Creative Development
CGI Development
Experiential OOH
Film
Social
TECHNOLOGY
Unreal Engine
C4D / 3DS Max
VRAY/Corona Rendering
The Cadillac Escalade, king of all GM vehicles. A story of the Escalade's rebirth into the world of EV. The future of Cadillac and their promise to be fully EV by 2030.
Cadillac needed a splashy and engaging way to reveal their new powerhouse of an EV SUV. This campaign was designed to be experiential OOH, that could stand as a center spoke for global communications. We used Times Square and the broader city of New York as placement for our OOH campaign. With one goal in mind, for Cadillac to to take over NYC for the day.
ESCALADE IQ Times Square hero reveal OOH animation.
Full CGI build from concept to delivery.
The Challenge
CGI PRODUCTION
BCN Visuals
CCO
Davide Bianca
With limited time and budget the team worked quickly to develop the concept, align with senior GM leadership and begin working with a specialized OOH CGI partner BCN Visuals. We developed the "Reinventing the Wheel Concept" to show parallels between the successes of the ICE version of Escalade and the gigantic leap forward in EV technology created for the new Escalade IQ vehicle.
Using Unreal Engine 5 to previs the experience and plant ourselves in TS, we created a 2:00 minute long full CGI animation to tell the story of wheel reinvention leading to the birth of this new groundbreaking EV.
ESCALADE IQ Times Square reveal PR film highlighting the launch.
The
OOH Experience
NEW YORK,
NEW YORK
LOS ANGELES, CALIFORNIA
The largest Times Square takeover in automotive history.
130,000 sq/ft of digital canvases used.
33 fully synchronized digital displays, each with their own set of technical requirements and limitations.
