CADILLAC OPTIQ
GLOBAL VEHICLE REVEAL
The Story
CLIENT
Cadillac
SCOPE
Creative Development
Shoot to Concept
Production
Post Production
VFX
With plans to reveal their new EV OPTIQ in Paris, Cadillac needed a way to ground the vehicle launch in the US market also. We created a social media campaign with product centric content shot at the Cadillac LIVE studios in Detroit.
Social content created for the 2024 LYRIQ.
Shoot to concept.
The Challenge
PRODUCTION
Leo Burnett Detroit
DIRECTOR
Jacob Kiehle
DP
Alex Hughes & Josh Maynard
CREATIVE DIRECTOR
Steve Kerry
VFX
Patrick Longstreth
Without a traditional production company in the mix, LBD was responsible to produce the entire campaign, a welcomed opportunity to dust off old Line Producer skillsets. We secured locations, talent, camera equipment with crew, and coordinated post work to be accomplished with internal resources.
Cadillac wanted to put something at the center of the social campaign to highlight OPTIQ's capabilities. We developed a "thumb stopping" idea around a social stunt to shock users into investigating more. With the help of Patrick Longstreth and the team at Readymade VFX, they developed the look of the Aura Borealis and stitched together practical shot plates on a stage.