CADILLAC SOCIAL
PAID AND ORGANIC SOCIAL CAMPAIGNS
The Story
CLIENT
Cadillac
SCOPE
Creative Development
Shoot to Concept
Production
Post Production
CGI
VFX
With a brand like Cadillac the need for compelling social is endless.
We created a new production approach for Cadillac similar to our evergreen shoots where social concepts were developed and shot as one large multi location production spanning 12 days. This was a massive undertaking to get all pieces of the production in place while managing the vast array of client approvals from Cadillac Marketing, Design and Product.
Social content created for the new 2025 Escalade and 2024 Escalade.
Shoot to concept.
The Challenge
PRODUCTION
MJ68
DIRECTOR
Jacob Kiehle & Julian Robinet
DP
Julian Robinet
CREATIVE DIRECTOR
Martin Wysor
EDITOR
Shane Ford
We partnered with MJ68 to orchestrate the 12 day long multi-state shoot. They were excellent partners through all stages of pre pro and our shoot. We casted about 20 different talent and secured 28 different locations across 2 states.
With a shoot this massive we also needed to make sure everything looked amazing too. We partnered with Julian Robinet, a very talented DP from South Africa to help hone the visual language of the entire shoot as well as give each piece its own hook. With him at the helm of the camera team we were able to utilize a large array of shooting techniques including, drone, car to car, technocrane, helmet cams, gimbals and more.
With all the production pieces in place we needed an expert visual story teller to bring everything together. Shane Ford at Hiatus was the perfect creative editor for the job and helped us to craft individual stories for each concept. In total we put together 20 different social concepts.
Social content created for the 2024 LYRIQ.
Shoot to concept.
Social content created for the 2024 CT4 and CT5 Sedans.
Shoot to concept.
The Celebration
PRODUCTION
QAS Production
DIRECTOR
Mason Prendergast
EDITOR
Shane Ford
A one off production to celebrate International Woman's day. With a tight social budget for a shoot to concept OLV we partnered with QAS Productions and Mason to execute a punchy story telling piece. Focused around harmful misconceptions and stereotypes involving woman driving, Cadillac wanted to say something that champions woman drivers. What better way than some car to car action on the track. We brought in Jessica Krajenke, Cadillac's Lead Performance Engineer as our hero of the story and seasoned stunt driver Stina Hubinette to support some of the more complicated stunts and drift scenes.