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CADILLAC V-SERIES
ORGANIC SOCIAL
The Story
CLIENT
Cadillac
SCOPE
Creative Development
Shoot to Concept
Production
Post Production
Stills
CGI
Cadillac has a rich racing heritage dating back to the 1950s with its entrance into Le Mans. The brand needed a fresh space on its social media channels to post about its successes in racing and highlight the amazing vehicle technology developed for performance. We were tasked to split V-Series and Racing social posts off of Cadillacs main social channels and come up with an annual strategy to fill content needs.
Broadcast TVC and OLV piece to highlight Cadillac Racing and their performance focused vehicle lineup.
Post-produced video.
OLV piece to hero the all new 2025 CT5-V Blackwing. Directors cut by Nick Stachurski.
Shoot to concept video.
Social content created for the new 2025 LYRIQ V-Series, Cadillac's only performance focused EV. Directed by Nick Stachurski.
Shoot to concept.
Additional bite sized content created for the 2025 LYRIQ V-Series.
Shoot to concept.
Broadcast TVC and OLV piece to highlight Cadillac Racing and their performance focused vehicle lineup.
Post-produced video.
Stills of the special edition CT4-V and CT5-V Blackwing sedans created for the return of Cadillac Racing to Le Mans in 2024. Environment and vehicles built in CGI from the ground up.
CGI Stills.
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