GM | DIGITAL BROCHURES | JKiehle Portfolio

CADILLAC
DIGITAL BROCHURES

WEB PRODUCT LAUNCH

The Story

CLIENT

Cadillac

SCOPE

Design
UI/UX

Development

CMS Build

CGI Production

Testing / QA

TECHNOLOGY

3DS Max

Corona Rendering

C4D

Vray Rendering

LINK

Brochure Homepage

Bringing Cadillac's dealer and marketing materials into the 21st century by taking their brochure materials from print to digital.

A brand new product created to serve a critical lower funnel business need. Building Cadillac a full end to end customizable CMS solution that features engaging storytelling of vehicle attributes through stunning CGI, interactive widgets, and content wells.

Checkout the link to the brochure homepage and explore one of the 35+ brochures created.

Each vehicle brochure begins with an Introductory animation.

Full CGI Video.

Vehicle trim selector.

Desktop and mobile.

Vehicle paint color selector.

Desktop and mobile.

Interactive wheel comparison slider.

Desktop and mobile.

The
Challenge

WEB PARTNERS

Nurun

CGI PARTNERS

Tiki Studios

A CMS build from the ground up.

With our web partners at Nurun we were able to find the perfect balance of customizability and robustness. Creative teams now would have the canvas to support new ways of vehicle storytelling with the accessibility and ease of use to train new PMs on LBD's CMS. With the ability to be updated for future model year refreshes, the system was created with longevity in mind for Cadillac.

Finding a perfect partner to scale with LBD. Tiki Studios put together an amazing CGI pipeline solution. Not limiting scope to just still images, but also dynamic running footage, product demos, and vehicle configurators. As the creative developed over the years the CGI evolved to both show Cadillac products in a new way, and fit within the parameters of the CMS. Ultimately creating new ways for customers and dealers to interact with Cadillac products.