CADILLAC GEN AI
SOCIAL VEHICLE POSTS
The Story
CLIENT
Cadillac
SCOPE
Design
Creative Development
CGI Development
Generative AI
Social
TECHNOLOGY
Chat GPT
DALL-E
BRIA
3DS Max
VRAY/Corona Rendering
Retouching
With the advent of AI tools the agency was tasked with a brief to create something using Publicis' new suite of AI applications.
How can we revolutionize the way we create seasonal and quick response content for our social platforms? Large evergreen shoots have their place in the the content stream but these can often be expensive and slow to produce. We came up with a mixed AI pipeline to produce high level content, very quickly for a fraction of the cost without losing quality.
Social assets created for a seasonal post featuring a new vehicle color available on the 2024 Escalade V.
The Challenge
CGI PRODUCTION
TIKI Studios
Gen AI has its strengths but also weaknesses. We found in early tests that BRIA AI was unable to render a realistic enough looking vehicle when trained on images of an Escalade. We also had very limited customizability to change paint color, trim options, wheels, etc.
The solve was to tap TIKI studios to develop a custom pipeline to take AI generated backplates and mix them with full CGI rendering of the vehicles. This way we had endless options of backplates with the ability to comp a hyper realistic vehicle into place. With the magic touch of retouching to blend everything together we had a viable solution to create beautiful images quickly.
