MICROSOFT
SECURING THE CLOUD
WEBSITE LAUNCH
The Story
CLIENT
Microsoft
SCOPE
Design
Development
Film
Photography
CGI
Web
TECHNOLOGY
WebGl
C4D
Vray
Xparticles
More and more people and businesses are moving their data and personal information to the cloud. For Microsoft this is an expanding enterprise, with its commercial cloud revenue projected to be as much as $20 billion in 2018. In the business of cloud computing, trust and security are paramount and Microsoft must communicate the work it is doing to secure the cloud.
Site introduction.
Using WebGL technology.
Mobile version of site.
Responsive and adjusts to many different devices.
The Challenge
We wanted to create a visual theme that would reflect the colliding of the human and digital. The story is technical, but it is also about the people behind the scenes working to secure your data in the connected cloud. We worked to find an aesthetic that would represent this dichotomy, and could be represented across different mediums.
Concept art sketch, to rough CGI doughboy, to final visual treatment.
Photography portraits of key team members.
The
Videos
Video offered an avenue for us to help present the main concepts of the narrative in a condensed format. This obviously requires a balancing act of extrapolating on the general and the intrical aspects of cloud security. We produced custom 3d graphics, icons, live action shots along with a musical score.
The video is based on a presentation given by Microsoft President Brad Smith, where he calls for a united global effort to address digital security. We produced the music, 3d sequences and cinematography.
A video that supplements the main article providing some background information on Microsoft’s encryption technology. We produced music, 3d sequences, graphics and cinematography.
The Details
The iconography was inspired by Microsoft’s icon grid and developed to match the unique style of the site. Additional supporting CGI assets were also created to visually reinforce some of the key messaging.
