CADILLAC LYRIQ SESSIONS
PRODUCT VIDEOS SERIES
The Story
CLIENT
Cadillac
SCOPE
Creative
Development
Film
CGI
VFX
TECHNOLOGY
Unreal Engine
LED Volume Stage
A way for Cadillac to communicate detailed product features and demos for their new EV vehicle, the LYRIQ. Filling the information gap for customers between dealer education and Cadillac engineering demonstrations. Each video designed to highlight a key marketing feature, educate our customer, and build excitement for the upcoming global launch of the LYRIQ.
LYRIQ product video for LED display and vehicle controls.
Full shoot to concept production.
The Team
FILM PRODUCTION
BIPOLAR
DIRECTOR
Gevorg Karenski
DP
Chris Probst
With Bipolar's support we created a surrealist environment to showcase each of the product demos. Mixing beauty, simplicity and our newly established brand visual identity into one.
We used Unreal Engine to pre viz each video and build our environment landscape in CGI. This CGI environment then piped into the LED volume stage to capture all the footage needed. Blending together live action footage with full CGI running footage scenes.